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Why Even Virgin Hair Needs Olaplex

olaplex virgin hair

Image: @thecurlybella,

A client who has never coloured their hair or had any kind of chemical treatment is a rare thing in a hair salon, but they do exist. And if this sounds like you, you might look at people getting colour treatments and smugly think to yourself that your unprocessed virgin hair is much healthier-but is it?

The lady getting the colour, certainly if she’s in my salon, will be getting an Olaplex treatment which will be rebuilding her hair from the inside, but let’s face it, colour and chemical treatments aren’t the only way to damage your hair. You might be doing more damage to your virgin hair at home without realising.

The problem with heat

So you’re not colouring or processing your hair in any way, but how much heat do you use on it? You can cause serious damage to hair with hairdryers, straighteners, and curling irons, if you use them a few times per week or even every day. Every time you apply heat to your hair, you’re breaking bonds and causing damage.

And it’s not only heat from styling tools that you have to consider, it’s heat from the sun (yes I know it’s autumn now, but how many summer days did you spend in the garden? (or beer garden).

Other ways you damage your hair without really thinking about it include brushing your hair too hard, or even sleeping on the wrong type of pillowcase (silk is best for hair).

The moral of the story is that there’s room for improvement in the health of even unprocessed virgin hair. This is something that you, and any stylist worth their salt should think about when they’re colouring or processing virgin hair for the first time. Putting a colour or using a chemical treatment on hair that’s already damaged can really compromise it, so using Olaplex is essential.

I have virgin hair; how can I use Olaplex for best results?

Use Olaplex No.3 once per week to rebuild hair strength and repair any damage. You can also book a standalone Olaplex treatment at the salon, or ask your stylist to use Olaplex No.2 as a cutting lotion or blow dry cream next time you have a cut or blow dry.

Whether your hair has been coloured 1 time, 50 times, or 0 times, Olaplex can give you healthier, stronger hair. Ask me about it in the salon!

Introducing Olaplex No.4 and No.5

olaplex no.4 and no.5

If you thought that your Olaplex hair care routine couldn’t get any better, you were wrong. Olaplex launched their new Bond Maintenance shampoo and conditioner, Olaplex No.4 and No.5, in June to take your hair health and strength to the next level. The company spent two years coming up with the formula which they say they couldn’t wait for people to experience.

What are No.4 and No.5 all about?

They’re both formulated with patented OLAPLEX Bond Building Chemistry to restore, repair, and hydrate the hair without weighing it down like a lot of other treatments. They reduce hair damage and frizz and the result is strong, healthy, shiny hair. The best thing of all is that Olaplex is suitable for everyone, no mattered if they’ve coloured their hair, or what hair type they have.

They might save you some time

Because there’s Olaplex in the shampoo, you’ll still get the hair strengthening benefits even if you don’t have time to treat it with No.3. If you only use No.3 once per week, you’re getting the benefits all of the time, just by washing your hair. How amazing is that??

Olaplex is a hero ingredient

Olaplex No.4 and No.5 are non-toxic, and free from sulphates, parabens, and silicone. They’re also suitable for vegans and are gluten-free and nut-free, just like all of the other products in the Olaplex range. No Olaplex products are tested on animals.

How to use Olaplex No.4 and No.5

The shampoo and the conditioner repair, strengthen and hydrate the hair, so they’re perfect to add to your No.3 routine. You can use the shampoo and conditioner without using No.3, as I mentioned, but for best results, use them together. Dampen the hair, then apply Olaplex No.3 as usual (you can find my guide on to use it here), then use the shampoo and conditioner as normal, working it from the scalp through to the ends.

Olaplex has made a difference to so many of my clients, why not ask me about it next time you’re in the salon?




Don’t Go Platinum Without Olaplex

platinum hair olaplex

You might think that platinum blonde hair can’t possibly be healthy hair, and before Olaplex, you were probably right. With Olaplex it’s possible to take dark or even over processed hair and transform it into healthy-looking platinum locks.

But while Olaplex is amazing, it doesn’t necessarily mean you can go platinum in just one session, and you hairdresser will still need to assess the quality of your hair and your treatment history before you get started on the road to platinum blonde.

At your consultation

Make sure that you talk to your hairdresser about your goals and make sure you understand what it’s going to take to go platinum. Your stylist might recommend that you can go platinum in just one session or they might think that making the change over a few sessions is safer. Go with their judgement.

Olaplex and your colour

I always recommend that Olaplex is used with a colour. I use Olaplex No.1 and 2 in the salon to repair your hair’s broken bonds then I’ll give you Olaplex No.3 to use at home to carry on the good work. When you are going platinum, the hair needs all the tender loving care it can get.

Olaplex No.3 rebuilds and strengthens the hair in between treatments. You can use Olaplex No.3  up to three times per week for amazing results. I talked about how to use Olaplex No.3 in one of my earlier blog posts, you can read it here.

Say no to hair damage

However many appointments you need to go platinum, using Olaplex is a must. Using Olaplex No.1 in the lightener will help offset that damage that’s usually caused by the chemicals. If you don’t use it, the chemicals in the bleach breaks the hair’s bonds causing more damage, which you really don’t want, especially if your hair is already compromised. Using Olaplex No.2 after the lightener makes sure that all of the hair’s bonds are equally strengthened and protected from the chemicals being used.

The importance of caring for your hair

I’m such an advocate of Olaplex because I know how important it is to care for your hair before, during, and after your colour. If hair is excessively damaged, you won’t get the colour result you dreamed of.

platinum hair olaplex

Ask me in the salon about how to use Olaplex to strengthen your hair and achieve your perfect shade.


How to Get Healthy Hair at Home

healthy hair

So you’ve had your Olaplex treatment in the salon, and your hair feels amazing. But what if it’s another few weeks or months until your next treatment? What can you do at home to make sure your hair stays healthy in between appointments?

Most hair damage occurs because of things we do every day, like using too much heat on our hair or frazzling our locks in the sun.

So what can you do? The best way to get healthy hair at home is to use Olaplex No.3 once per week or more if your hair is significantly damaged. Remember, you can’t overuse Olaplex No.3.

How to use Olaplex No.3: A little reminder

Step 1: Apply a generous amount to clean towel-dried hair and comb it through to distribute the product.

Step 2: Leave it on the hair for at least 10 minutes. If your hair is damaged, the longer you leave it on the better. Try leaving it on for anywhere between 30 and 90 minutes and I guarantee, you’ll be amazed at the results!

Step 3: Rinse it out, then shampoo, condition, and style your hair as normal.

Remember you can use Olaplex No.3 on its own, but it works best as a three-step system.

Taking care of your hair: The bigger picture

I know I write about this in almost every blog, but cared for hair is happy and healthy hair, so I’m going to remind you of some basic hair care principles.

– Towel dry your hair rather than rubbing it, and detangle it gently with a wide-tooth comb. Don’t be too harsh as you can cause considerable breakage.

– Let your hair dry naturally whenever you can to avoid using too much heat and causing further damage.

– Let your hair air dry whenever you can. Hair dryers can be tough on hair.

– If you’re in the sun, wear a hat or use a leave-in product to protect it from harmful UV rays.

– If you’re swimming in a pool that’s full of chlorine, use a protective leave-in mask and wash your hair as soon as you finish swimming.

– Get regular trims. The only way you can deal with split ends is to have them cut off. If you get regular trims, you’ll have stronger, healthier hair.

Do you have any more tips on how to keep your hair healthy at home? I’d love you to tell me in the comments.

Why Moisture and Protein are the Key to Healthy Hair

moisture protein healthy hair

Moisture and protein are very important to the overall health and quality of your hair. While Olaplex can repair the hair’s broken bonds and strengthen it from the inside, it does not add moisture or protein to the hair.

Why is moisture important for hair health?

When you have your hair chemically treated or you heat style it, you’re causing both internal and external damage, and the hair can lose moisture. Olaplex addresses any internal damage but you need to look after the external part of the hair too. When the hair is damaged it can become dry and brittle, and in serious need of hydration.

No matter what type of hair you have, moisture is the key to keeping it healthy. Dry, dehydrated hair leads to split ends, faded colour, and breakage; in fact, dryness is behind most hair issues.

Does your hair need moisture?

Here’s how to check if your hair is in need of moisture. Take a strand of your hair and wet it with water. Stretch it lightly and see whether it returns to its normal length without breaking. If your hair doesn’t stretch, it’s probably in need of moisture.

How to add moisture to your hair

If you have fine hair, use a deep conditioning treatment once per week and avoid the roots. Thicker hair is a little bit harder to keep hydrated as it will most likely drink up everything you put on it. Use a moisturising shampoo and conditioner, and consider using a moisturising hair masque or leave-in conditioner.

Why is protein important for hair health?

Hair is made from protein like keratin that helps to keep it healthy and strong. When the hair needs protein it can look lifeless and limp. Protein treatments will help to reconstruct and strengthen your hair strands so your hair looks healthy, strong, and shiny.

Does your hair need protein?

Try the strand test again; wet a strand of your hair and stretch it lightly. See whether it returns to its natural length without breaking. If it stretches too far and breaks, your hair probably needs protein.

How to treat your hair with protein

Talk to your hairstylist to find a protein treatment that’s right for you. When you’re thinking about hair products, choose products with plant proteins which help the hair to absorb moisture. Having a protein treatment before you get your colour done is also a good idea, as it will make your hair a strong and healthy canvas for your new shade.

Do you want to know more about how you can add moisture and protein to your hair? Ask me next time you’re in the salon!













So Your Hair is Damaged: Now What?

woman damaged hair

Maybe you’ve had one too many chemical treatments or home dye jobs over the years, or maybe you just love using your hair straighteners or curling wand a little too much; whatever caused your hair damage, we are here to help rescue your locks!

If you thought that your only option was to get the damaged hair cut off, think again, because Olaplex has revolutionised haircare. Next time you’re in the salon, book an Olaplex treatment and buy yourself some Olaplex No.3 so you can continue the good work at home. There’s no such thing as using Olaplex too often, so if you use it at least twice per week, your hair will be restored back to full health.

One thing to note

Olaplex don’t recommend leaving the treatment in overnight, because they say that going to bed with damp hair can cause breakage and damage. The hair is fragile when it’s damp, so it’s vulnerable to the damage caused by tossing and turning.

What else causes hair damage and how can you prevent it?

Not treating it gently: When your hair is wet, use a brush or wide tooth comb to detangle it, brushing from the ends up. Don’t rub your hair with a towel, gently squeeze and blot the excess water out. Even when your hair is dry, backcombing the hair and overzealous brushing can cause tangles, breakage, and damage.

Using too much heat: Try to avoid heat styling your hair when you can. Every time you use your straighteners or curling iron, you break the hair’s bonds, causing damage. If you must style your hair, use a nourishing leave-in conditioner and heat protection products.

Chemical treatments and colouring: If you have your hair coloured or you get chemical treatments regularly, your hair is more likely to be damaged. At Salon La Reine, we offer Olaplex with our colour treatments to help strengthen and nourish your hair from the inside. If your hair is already quite damaged, you probably won’t get the colour result you want either, so it makes sense to nourish your locks as much as you can before, during, and after your salon appointment.

Environmental damage: The heat and UV rays from the sun can make the hair dry and brittle as can the cold weather. There’s not much you can do about the elements, but you can use a nourishing shampoo, hair mask, and conditioner to add moisture to repair and protect the hair.

Your pillow: This might not be the first thing you think of, but if you’re tossing and turning in bed on a cotton pillowcase, there’s damage being done. Now you know why you wake up and your hair looks like a birds nest! If you’re worried about damage, invest in a silk pillow to wake up with smooth, super soft hair.




Use Olaplex, Say No to Products That Are Tested on Animals

tested on animals

Do you love animals? And do you ever think about what’s in your makeup, skincare products or hair products? Many brands use ingredients that are not natural, that are harmful for you and tested on animals.

Even though testing cosmetics and other products on animals is banned in the UK, many international brands still test their products on animals.

In China, it’s mandatory for a product to be tested on animals before it’s sold to the general public, so many brands will claim they are cruelty-free, but they’ll sell their products in countries where animal testing is lawful. They put profits about everything, including animal welfare, and this is just plain wrong. Animals are not here to be experimented on, they feel pain and they can feel afraid, just like us, and they don’t deserve to live their lives locked up in a cramped cage in a laboratory.

The horrors of animal testing

Over 100 million animals are killed in laboratories in the United States every year as a result of drug, food and cosmetic testing. And Europe doesn’t fare much better. Around 11.5 million animals are tested on every year and suffer skin and eye irritation, and sometimes much worse. We should boycott brands who subject animals to this shocking cruelty, because there is always an alternative way to research, develop, and test products without causing unnecessary suffering.

Olaplex is cruelty-free

We are proud to say that we use Olaplex at Salon La Reine, which is a completely cruelty-free and vegan product. Olaplex is ethically produced in California and is never tested on animals. Since the brand began creating their products, they have followed the principles of health and integrity meaning that their products don’t harm you, animals, or the environment.

Olaplex say that they have never and will never test on animals and subject them to tortuous conditions and suffering. They don’t hire other companies to test on their behalf and they don’t sell any of their products in China.

Olaplex is safe

They use safe ingredients in all of their products so that the end result is a high-quality, non-toxic haircare product that does its job without causing harm.

Olaplex formulas are free from Parabens, Phthalates, Colorants, 1,4 Dioxanes, Formaldehyde, Methylisothiazolinone, Toluene, Triclosan, SLS, SLES or ALS. They also don’t contain silicone, sulphates, peroxide, gluten, soy, or dairy.

Do you want to use a cruelty-free brand that makes your hair look and feel amazing? Ask us about Olaplex the next time you visit the salon!

How to Make Olaplex No.3 Work for You

hair treated with olaplex

Before Olaplex No.3 : Image credit, @raciney

Everyone has busy lives these days, and if you’re anything like me, you probably have a routine for everything; hair, beauty, hair removal, the list goes on. You might think routines are boring and time-consuming, but they don’t have to be!

Treating your hair with Olaplex No.3 might be an essential part of your hair health restoring routine, and it doesn’t have boring; you just need to make it fit your lifestyle. Whether you’re rushing from the school run to a gym class or you’re having a well-earned day of rest, the key is making it work for you.

Olaplex No. 3 is for you, whatever your hair type

Whether your hair is all natural, processed, straight, or curly, you can use it. Olaplex No.3 even works on hair extensions (made from human hair.)

While it’s true that Olaplex No. 1 and Olaplex No. 2 are salon-only products, you don’t need to use them prior to using No.3 on your hair. Olaplex No. 3 will give you amazing results on its own. I do still think that the results are even better again when the products are used as a three-step system though.

Achieving healthy hair: Your work is never done

No matter what your hair type, it takes work to keep it healthy. As well as your regular salon visits to keep your hair in great shape, you should be treating it well at home too. This is where Olaplex No. 3 comes in.

How to use Olaplex No.3

Here is a basic guide to using Olaplex No. 3. Once you’re familiar with the basics, you can adapt the routine to what suits you and your lifestyle.

The most important thing to do is give your hair a light shampoo first to remove any build-up of oils or products. Then towel dry it and apply Olaplex No. 3. Comb the product through the hair to distribute it evenly. You can use it on dry hair if you don’t have time to shampoo it first, but you’ll need a bit more product to saturate the hair.

Leave it on for at least 10 minutes; the longer it’s on, the more effective it is, especially if your hair is over processed and especially damaged.

Rinse the product out, then shampoo and condition your hair as usual. Remember that Olaplex No. 3 is not a conditioning treatment; you must rinse it out of your hair and then wash and condition it. All that’s left is to style your hair as normal.

Olaplex No.3 should ideally be used once per week if your hair is already quite healthy, but if your hair needs an extra bit of tlc, it can be used 2-3 times per week alongside other nourishing treatments.

After Olaplex No. 3: Image credit, @raciney

Does your hair need a little help? Ask me about Olaplex No. 3 next time you’re in the salon!

Olaplex: A Saviour for Natural Hair

olaplex natural hair saviour

Image from, @amenabelledesoleil 

Olaplex works on all hair types, and it’s especially amazing on natural hair. By natural hair I mean hair that is curly or wavy that hasn’t been relaxed or permed. Natural hair is sometimes referred to as multi-textured hair, and you’ll definitely know if you have it!

If you have curly hair with random straight areas or sections of hair that are thinner than the rest, you most likely have multi-textured hair, and sometimes it can be frustratingly difficult to manage.

Natural hair has unique problems. When natural hair is damaged, usually because of heat styling, it goes limp. Natural kinks, curls, and waves disappear and the hair becomes dry.

Olaplex revives natural waves and curls

Olaplex is a great way for you beauties with natural hair to revive your curls and waves without having to get the dreaded drastic hair cut you think you should have when curls break off or random straight bits hang limply around your face.

But the good news is, Olaplex is a total hair saviour! No longer will you have to get precious inches chopped off your lovely locks because it keeps the hair in prime condition.

How Olaplex is used as a standalone treatment on natural hair

Olaplex can be used with colours or it can be done as a standalone treatment. Here’s how Olaplex is used as a standalone treatment on natural hair, step by step:

  • First your hair will be washed with a clarifying shampoo to detox the hair of any product build up, especially silicones and sulphates.
  • The hair is then towel dried gently to remove the excess water.
  • Olaplex No.1 is applied to the hair and worked through until it’s saturated. It’s not usually combed through as combing can break up the curls which makes the hair extra difficult to detangle. Your stylist will use his or her fingers to separate curls and smooth the product onto the hair.
  • Olaplex No.1 should be left in for 20 minutes before Olaplex No. 2 is applied directly on top.
  • Olaplex No.2 is also applied directly to the hair with the fingers, not with a comb or brush. Apply the product to small sections of the hair to make sure that the full head is covered. It should also be left in for 20 minutes.
  • The hair is cleansed and conditioned, and then styled as normal.
  • You’ll be given Olaplex No.3 to use every week to keep your hair looking amazing.
  • Take a photo to show everyone how gorgeous and healthy your hair looks!

Ask us about Olaplex the next time you visit the salon!

What is Olaplex No.3 and Why Do You Need It?

olaplex no.3

Image from

If you’re on a mission to get healthy hair, you’ll no doubt have come across Olaplex No.3, whether you’ve seen it on social media or it’s been recommended to you by your hairdresser. But do you know what it is and why your hair needs it? No? Well that’s what we’re going to tell you…

What is Olaplex No.3?

Olaplex is a 3 step system, and all of the steps contain the same active ingredient that is free from silicone or oils, and that helps repair your hair’s broken disulphide bonds (in less scientific terms, your hair’s inner layer).  Olaplex No.1 and No.2 are often used in salons, but Olaplex No.3 is a take home treatment that will continue your hairdresser’s good work. Think of Olaplex No.3 as your insurance policy for repairing your hair from everyday damage.

How does your hair get damaged?

One of the main ways your hair gets damaged is by using heat styling tools. So every time you use your curling wand or straighteners, you’re breaking the hair’s bonds, or in other words, you’re causing damage.

Brushing or combing the hair can also cause damage, as well as tossing and turning on your cotton pillow all night. Add to this regular colouring or other chemical hair treatments and you can easily see that your hair really does get a tough time.

If that wasn’t enough, just going outside can damage your hair! The drying effects of the sun or cold weather can make the hair damaged and brittle.

Olaplex No.3 Q & A

Q: I have (virgin/curly/straight/wavy/damaged/natural/grey/) hair, can I use Olaplex?

A: Yes, Olaplex works on any hair type and colour.

Q: I have never used Olaplex No.1 or No.2 in the salon. Can I still use No.3 at home?

A: Yes. Olaplex is most effective as a 3 step system, but you can still get amazing results using Olaplex No.3 on its own.

Q: Is Olaplex No.3 a conditioning treatment?

A: No. Olaplex rebuilds the hair from within and makes it stronger. It is not a moisturising product or protein, so if your hair is dry, you still should use hydrating treatments.

Do you want to rebuild your hair from within and restore it’s health and strength? Ask me about Olaplex when you visit the salon!


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